Vera Sidika is sometimes dubbed "Kenya's Kim Kardashian", as - like Kardashian - she is famed for posting photos of her voluptuous backside on social media. But this time, it's not her bottom that's under scrutiny.
On Friday night she gave an interview on Kenyan TV in which she spoke openly about the skin lightening treatment she has recently undergone. "Looking good is my business," she said matter-of-factly. "My body is my business, nobody else's but mine."
Sidika said she'd had the skin lightening done in the UK and suggested it cost somewhere in the region of 15 million Kenyan shillings ($170,000; £100,000). She says she's already seen an increase in demand for her services.
These photos were posted some months ago and show a darker-looking Vera Sidika
More than 4,000 people have done so, and many of comments have been damning. "#BleachedBeauty is fake. Only those with low self-esteem would do that," tweeted one. "#Bleachedbeauty Ladies will soon begin bleaching their brains so they come up with bright ideas," tweeted another. But others commenting on YouTube came to Sidika's defence, praising her "openness and honesty" in speaking about the issue.
Unlike in India where lightening creams are very common, in Kenya, skin lightening remains quite hush-hush, and is generally done in small backstreet venues. Experts believe it's on the rise, and warn of the dangers of unregulated black market treatments.
Skin lightening has been an issue in Africa for some time and came to the fore earlier this year when Nigerian-Cameroonian pop star Dencia launched a cream called Whitenicious.
Reporting by Cordelia Hebblethwaite
Source: BBC News
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